Why We're Grateful for Shopify: Building Certified Scrunchie Inc.

The Foundation of Our Dream

When we started Certified Scrunchie Inc., we had a vision: to create premium, handmade scrunchies that are as gentle on your hair as they are beautiful to wear. But having a vision and building a thriving business are two very different things. That's where Shopify came in—and we couldn't be more grateful.

From Local Craft to Multi-Market Business

What began as a small operation handcrafting scrunchies in Canada has grown into a business serving customers across Canada, the United States, the United Kingdom, and Australia. Shopify's multi-market capabilities made this expansion possible without the technical headaches that would have stopped us in our tracks.

The platform handles currency conversions, localized pricing, and market-specific settings seamlessly, allowing us to focus on what we do best: creating beautiful, high-quality hair accessories.

Tools That Empower Small Businesses

As a small business owner, wearing multiple hats is part of the job. Shopify has given us access to professional-grade tools that level the playing field:

• Inventory management across multiple locations
• Email marketing to stay connected with our community
• Analytics to understand what our customers love
• App integrations for reviews, automation, and fulfillment
• Mobile app to manage our store on the go

These aren't just features—they're the building blocks that allow a handmade business to operate with the efficiency and professionalism of much larger companies.

Supporting Our Growth Every Step of the Way

From our first sale to our wholesale operations, from local markets to international shipping, Shopify has scaled with us. The platform doesn't just accommodate growth—it encourages it. Whether we're launching a new seasonal collection, setting up a subscription box, or optimizing our checkout process, the tools are there when we need them.

A Platform That Believes in Entrepreneurs

What we appreciate most about Shopify is the underlying philosophy: empowering entrepreneurs to build something meaningful. The platform is designed by people who understand the challenges of running a business because they care about helping businesses succeed.

Every feature update, every new integration, every improvement to the mobile app—it all reflects a commitment to making entrepreneurship more accessible and sustainable.

Looking Forward

As we continue to grow Certified Scrunchie Inc.—expanding our product lines, reaching new customers, and building our brand—we're grateful to have Shopify as our foundation. It's more than a platform; it's a partner in our journey.

To everyone at Shopify: thank you for building something that makes our dream possible. And to our fellow entrepreneurs using Shopify: we're in this together, and we're cheering you on.

Here's to handmade quality, sustainable growth, and the tools that make it all possible.

— The Team at Certified Scrunchie Inc.