Turn the Lights Off: How Certified Scrunchies Became January's Viral Win Anthem Accessory

The Viral Trend Taking Over January 2026

If you've been scrolling through social media this month, you've definitely heard it—the electrifying beats of "Turn the Lights Off," the keto electric dance hit that's become January's unofficial win anthem. From TikTok dance challenges to Instagram Reels, this track is everywhere, and so are our Certified Scrunchies.

Why Scrunchies & Dance Trends Are a Perfect Match

Dance trends demand hair that stays put without the damage. Whether you're filming your own "Turn the Lights Off" routine or just vibing to the beat, our handmade satin scrunchies keep your hair secure while you move. The smooth satin fabric means no breakage, no creasing, and no distractions—just pure confidence as you nail every move.

Featured in the Trend: Our Top Picks

Creators featuring our scrunchies in their viral videos are reaching for these fan favorites:

Black Satin Scrunchies - The classic choice for a sleek, camera-ready look that pops against any outfit. Perfect for those dramatic lighting transitions in the "Turn the Lights Off" challenge.

Light Gold Satin Scrunchie - Add a touch of luxury and shimmer that catches the light beautifully on camera. This premium piece elevates any dance video from good to viral-worthy.

White Satin Scrunchies - Clean, crisp, and endlessly versatile. The contrast against dark hair creates stunning visual impact in every frame.

How to Style Your Scrunchie for Maximum Impact

Want your "Turn the Lights Off" video to stand out? Here's how top creators are styling their Certified Scrunchies:

• High Ponytail Power - Sleek and secure for high-energy choreography
• Messy Bun Vibes - Effortlessly cool for a more relaxed aesthetic
• Half-Up Style - Shows off your hair while keeping it controlled
• Wrist Stack - Wear 2-3 as accessories when your hair is down for that trendy look

Join the Movement

This January, "Turn the Lights Off" isn't just a song—it's a movement. And whether you're creating content, hitting the dance floor, or just living your best life, our handmade Canadian scrunchies are here to keep you looking flawless.

Ready to join the trend? Shop our collection and show us how you style your Certified Scrunchie with #TurnTheLightsOff.

All our scrunchies are handmade in Canada with satin, velvet, and cotton fabrics. Because your hair deserves the best, even when the lights are off.