Celebrity Scrunchie Moments: Iconic Looks You Can Recreate

Scrunchies have made a major comeback, and celebrities are leading the charge. From red carpets to casual street style, A-listers are proving that scrunchies are more than just a nostalgic accessory—they're a fashion statement. Let's explore some iconic celebrity scrunchie moments and show you exactly how to recreate their looks.

Ariana Grande: The High Ponytail Queen

No one does the scrunchie ponytail quite like Ariana Grande. Her signature sky-high ponytail paired with oversized scrunchies has become her trademark look, appearing everywhere from music videos to award shows.

The Look:

Ultra-high ponytail with a large, voluminous scrunchie—often in black, velvet, or matching her outfit.

How to Recreate It:

• Flip your head upside down and gather all your hair at the crown of your head
• Secure with a hair tie first for a strong base
• Wrap a large velvet or satin scrunchie around the ponytail 2-3 times
• Smooth any flyaways with a light hairspray
• Optional: Add hair extensions for extra length and volume like Ariana

Perfect Scrunchie Choice:

A luxurious velvet scrunchie in black, burgundy, or a bold color that makes a statement.

Hailey Bieber: Effortless Low Bun

Hailey Bieber has mastered the art of looking effortlessly chic, and her low bun with a scrunchie is the epitome of casual elegance. She's been spotted wearing this look for everything from coffee runs to fashion events.

The Look:

Sleek low bun at the nape of the neck with a neutral-toned satin scrunchie.

How to Recreate It:

• Brush hair back smoothly (or leave a few face-framing pieces loose for a softer look)
• Gather hair at the nape of your neck
• Twist hair into a low bun
• Secure with a satin scrunchie in a neutral shade like beige, cream, or soft pink
• Pull out a few wispy strands around your face for that undone, model-off-duty vibe

Perfect Scrunchie Choice:

A smooth satin scrunchie in nude, blush, or cream tones for that minimalist aesthetic.

Zendaya: The Retro 90s Vibe

Zendaya is known for her bold fashion choices, and she's brought scrunchies into her retro-inspired looks with serious style. She's rocked colorful, patterned scrunchies that perfectly complement her vintage outfits.

The Look:

High or side ponytail with a bright, patterned, or textured scrunchie that pops.

How to Recreate It:

• Create a high ponytail or side ponytail (90s style!)
• Choose a scrunchie in a bold color or fun pattern
• Wrap it around your ponytail, letting it be the statement piece
• Pair with vintage-inspired clothing for the full effect
• Don't be afraid to mix patterns and colors—Zendaya's all about bold choices

Perfect Scrunchie Choice:

Bright colors, bold patterns, or textured fabrics like velvet in jewel tones.

Bella Hadid: The Sporty-Chic Look

Supermodel Bella Hadid has been photographed countless times wearing scrunchies in her signature sporty-chic style. She proves that scrunchies work just as well for athleisure as they do for high fashion.

The Look:

Messy bun or casual ponytail with a simple, solid-colored scrunchie—often black or matching her athletic wear.

How to Recreate It:

• Pull hair into a relaxed, slightly messy bun or ponytail
• Don't worry about perfection—the messier, the better
• Use a cotton or satin scrunchie in black, white, or a color that matches your outfit
• Let a few pieces fall naturally around your face
• Pair with oversized hoodies, bike shorts, or athletic wear

Perfect Scrunchie Choice:

Cotton scrunchies in classic colors like black, white, or grey for that athletic aesthetic.

Selena Gomez: The Romantic Half-Up Style

Selena Gomez has embraced the scrunchie in her softer, more romantic hairstyles. She's been seen wearing half-up, half-down looks secured with delicate scrunchies.

The Look:

Half-up, half-down hairstyle with a small, feminine scrunchie in soft colors.

How to Recreate It:

• Take the top half of your hair and gather it at the crown
• Secure with a small to medium-sized scrunchie
• Leave the bottom half flowing loose
• Add soft waves or curls for extra romance
• Choose scrunchies in pastels, florals, or soft neutrals

Perfect Scrunchie Choice:

Satin scrunchies in soft pink, lavender, or floral patterns for a feminine touch.

Gigi Hadid: The Casual Top Knot

Gigi Hadid's off-duty model style often features a casual top knot secured with a scrunchie. It's the perfect "I woke up like this" look that actually takes minimal effort.

The Look:

Effortless top knot with a neutral or black scrunchie.

How to Recreate It:

• Flip your head upside down and gather hair at the crown
• Twist hair loosely and wrap it around itself to form a bun
• Secure with a scrunchie—don't worry about making it perfect
• Pull out a few face-framing pieces
• The key is to look relaxed and natural, not polished

Perfect Scrunchie Choice:

Neutral satin or cotton scrunchies in black, tan, or olive green.

Tips for Nailing Celebrity Scrunchie Style

• Match your vibe: Choose scrunchies that complement your outfit and the occasion
• Quality matters: Celebrities use premium scrunchies that hold their shape and look luxe
• Build a collection: Have options in different colors, fabrics, and sizes
• Confidence is key: Wear your scrunchie with the same confidence as your favorite celebrity
• Mix and match: Don't be afraid to experiment with different styles and looks

Get the Celebrity Look with Premium Scrunchies

Want to recreate these celebrity-worthy looks? It starts with quality scrunchies. At Certified Scrunchie Inc, we handcraft premium scrunchies using luxurious satin, velvet, and cotton fabrics—the same materials celebrities trust to protect their hair while looking fabulous.

Whether you're channeling Ariana's glamorous high pony, Hailey's minimalist chic, or Zendaya's bold retro vibes, our collection has the perfect scrunchie to help you nail the look.

Shop our celebrity-inspired scrunchie collection and create your own iconic moments!