Nothing’s better than woman that rise together
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As the founder of Certified Scrunchie Inc, I'm always learning not just about business — but about myself. Recently, I attended a virtual seminar led by Jessica Zweig where she talked about three powerful entrepreneurial archetypes: the Hider, the Prover, and the Floater.
What struck me most was how these archetypes aren't weaknesses — they're patterns many of us fall into while growing something meaningful. The conversation helped me pause and reflect on how mindset shows up in entrepreneurship just as much as strategy or skill.
Here's what I learned and how I'm thinking differently as a founder.
The Hider: When Fear of Visibility Holds You Back
The Hider archetype resonated deeply because entrepreneurship often requires visibility — sharing your work, telling your story, and stepping forward confidently.
Sometimes founders hold back from fully showing up because of:
- Fear of judgment or criticism
- Feeling like we're not "ready yet"
- Wanting everything to be perfect before sharing it with the world
As someone building a handmade brand, I've realized that hiding doesn't just protect me — it can also prevent people from discovering something that might genuinely help them. When I create scrunchies designed to reduce hair damage and improve everyday comfort, someone out there may truly need that solution.
One big takeaway for me was this: visibility is an act of service, not self-promotion.
The Prover: When Success Becomes a Measure of Worth
The Prover archetype reflects the drive many entrepreneurs carry — the desire to achieve, improve, and grow. But it can also create pressure to constantly prove our value through productivity or results.
This might look like:
- Working nonstop without rest
- Measuring success only through numbers or milestones
- Feeling like accomplishments define personal worth
As a founder, it's easy to fall into the mindset that every product launch or sale represents validation. The seminar reminded me that growth is important, but self-worth should never depend solely on business outcomes.
Entrepreneurship is a journey, and progress deserves recognition — not just perfection.
The Floater: When Creativity Lacks Direction
The Floater archetype highlights the challenge of maintaining focus in a world full of ideas. Entrepreneurs are often highly creative, which is a strength — but without structure, ideas can stay stuck in the planning phase.
This showed me how important it is to:
- Commit to clear priorities
- Create simple, consistent action steps
- Ground creativity with practical systems
Building Certified Scrunchie Inc requires both creativity and structure. I've learned that discipline doesn't limit creativity — it actually helps ideas become real products and experiences.
What This Means for My Founder Journey
One of the most powerful lessons from the seminar was realizing that we may move between archetypes at different stages of business. Growth isn't about eliminating parts of ourselves — it's about recognizing patterns and choosing healthier responses.
As a founder, this reflection encourages me to:
- Show up more confidently and authentically
- Focus on purpose instead of pressure
- Build structure around creative ideas
- Lead my business with intention and self-awareness
Entrepreneurship is as much an inner journey as it is an external one.
Final Reflection
Listening to Jessica Zweig's insights reminded me that behind every business is a person navigating growth, fear, ambition, and creativity. The Hider, the Prover, and the Floater are not limitations — they are invitations to grow stronger, more aware, and more aligned as entrepreneurs.
For me, building Certified Scrunchie Inc is not only about creating products — it's about evolving as a founder, learning from experiences, and showing up with confidence and purpose.
And sometimes, the most powerful business breakthroughs begin with self-reflection.
